Committed to Superior Professionalism
As marketing evolves, it becomes crucial for practitioners to continue to educate themselves on best practices. Below is a list of certification courses completed focused on improving my digital skills.
Digital Marketer Certified Customer Acquisition Specialist
- Learn to better leverage paid traffic channels (e.g., Google and Facebook) to deliver leads and customers at a profit.
- December 2022
Google Analytics Individual Qualification Certification
- Demonstrates an advanced understanding of Google Analytics
- Completion ID: 44289557 |
- August 2021
Digital Marketer Certified Optimization + Testing Specialist
- Learn the skills to develop a repeatable optimization process to diagnose site issues and test new solutions to increase conversions
- August 2020
Digital Marketer Certified E-Commerce Marketing Specialist
- Mastering the art of e-commerce marketing to maximize sales and profit from your e-commerce site
- July 2020
Salesforce Certified Marketing Cloud Email Specialist
- Training on using the ExactTarget tool and email best practices (e.g., automation, journey mapping, segmentation, etc.)
- January 2018
MARKETING SKILLS
| A/B Testing | Brand Management | Content Marketing | Conversion Optimization | Digital Advertising |
| Direct Mail | Email Marketing | Hispanic Marketing | Influencer Marketing | Inbound Marketing |
| International Marketing | Journey Mapping | Marketing Analytics | Mobile Marketing | Product Development |
| Product Mgmt. | SEO + SEM | SMS Marketing | Social Media | Website Management |
PLATFORM EXPERIENCE
| Adobe Analytics (Omniture) | Basecamp | Drupal | ExactTarget (Salesforce) | |
| Google Analytics | Hootsuite | HubSpot | MOZ | Power BI |
| Project Management Tools (Monday.com and Workfront) | Salesforce CRM | Selligent Marketing Cloud | Tableau | Teamsite by HP |
Daniel Moran, Jr. 