Daniel Moran, Jr.

Marketing Leadership + Experience

Performance Marketing Manager
Cable One (Sparklight)
Internet + Phone Services
2021-Present

At Cable One, I manage multichannel campaigns that target small businesses in new and existing markets. To hit sales, I monitor the campaign’s lifecycle and use data to make adjustments.

• Increased marketing qualified leads (MQL) by 7% in 2022 YOY
• Increased YOY sales by 13% and new revenue by 20% without increasing spend in Q4 of 2021

Senior Marketing Manager
Plexus Worldwide
E-commerce, Consumer Packaged Goods
2018 – 2021

I started as the Marketing Campaign Manager, launching campaigns for our weight management, nutrition and skincare product lines in the United States, Australia, Canada and Mexico markets. In 2019, I was promoted to Senior Marketing Manager. I led product development efforts, managed the P&L for Plexus’ weight loss line and organized our annual weight loss challenge in U.S. and international markets.

• Increased participation in the 2021 weight loss challenge by 84% YOY
• Grew product category sales by 26% through the annual challenge
• Surged 3-Day Challenge Pack unit sales by 384% via a social media campaign

Senior Digital Marketing Strategist
Salt River Project (SRP)
Utility (Power and Water)
2012-2018

I managed the digital strategy for Salt River Project’s (SRP) energy-efficient, environmental and billing and payment programs. My tenure focused on improving SRP’s digital capabilities by leading cross-functional (Business Intelligence, Cyber Security, IT and Program Marketing) teams to evaluate, purchase and implement new analytics, email, and Search Engine Optimization (SEO) technologies. These platforms improved our search rankings, better-integrated email automation and centralized our data and performance metrics.

• Managed the savewithsrp.com and Spanish-speaking misrp.com websites
• Launched lead-generating content marketing campaigns that increased digital program enrollments by 15%
• Managed organic SEO strategy to rank product web pages (e.g., meta tags, select keywords)
• Managed automated email campaigns to increase program enrollments and onboard new customers
• Led testing optimization strategy that improved the email open rates from 20% to 22%
• Centralized analytics in Tableau to allow the marketing department to analyze campaigns
• Led cross-functional teams to launch campaigns and implement email and SEO enterprise platforms

Director of Social Media & Communications
Blufish Design Studio
Marketing Agency
2012 – 2018

At Blufish, I managed the social media marketing strategy for agency clients that included homebuilder giant Taylor Morrison. In addition, I managed prospective client pitches and oversaw the growth of the Social Media Marketing team.

• Developed content for digital communication channels and print and online marketing materials
• Fostered strong relationships with clients by managing their social media and digital marketing strategy

Account Executive
ON Advertising
Advertising and Marketing Agency
2009-2011

As an Account Executive at ON Advertising, I managed the PR, marketing and digital strategy for clients that included law firms, banks, and wealth management firms. In this role, I

• Oversaw the creative direction and video production for clients’ marketing campaigns
• Managed clients’ traditional, digital and social marketing campaigns
• Managed direct reports (interns) to ensure team and individual goals are achieved
• Developed and implemented the Hispanic marketing strategy for select clients

Principle
Pastiche PR
Marketing Agency
2007-2009

My entrepreneurial spirit led me to launch my own agency. I managed the media relations for clients that included Anthem Restaurants of America (Salty Senorita) and Red, White and Brew restaurants.

• Pitched new business opportunities and coordinated communication with all clients
• Cultivated relationships with reporters, editors and producers for TV, digital, print and radio media outlets
• Managed freelance designers to ensure assets are on brand and delivered on-time

Regional Director
Brosseau PR
Marketing Agency
June 2007 – November 2007

• Pitched new business opportunities and coordinated communication with all clients
• Garnered press coverage by distributing media releases, alerts and pitching stories to media outlets
• Managed direct reports to ensure professional development and achievement of clients’ goals

Account Executive
Sacks PR
Marketing Agency
2006-2007

• Managed PR & marketing campaigns to increase brand awareness and launch clients into new markets
• Garnered press coverage from local and national media outlets via media releases, pitching and other tactics

Freelance PR Assistant
Polo Ralph Lauren
Retail
April 2006 – May 2006

• Monitored and tracked media coverage and researched competitive communication activity
• Aided in the organization of clothing and sample requests to facilitate media exposure