Behaviors from prospects and customers causes campaigns to evolve organically. Throughout a campaign’s lifecycle, you must monitor the sales flow and make modifications to conversion points based on data and research. Using this strategic approach has led me to experience success throughout my career.
Cable One (Sparklight)
Performance Marketing Manager
OPPORTUNITIES
- Increase inbound calls
- Drive qualified web leads
- Retain customers
SOLUTIONS
Get an Amazon.com gift card with any:
- New internet and phone bundle and five-year subscription
- Internet speed upgrade and new five-year subscription extension
RESULTS
- Inbound sales calls hit weekly goals
- Leads in January increased by 30% YOY
- February Leads increased by 25% YOY
- Existing customers extended contract
SKILLS: A/B Testing; Digital Advertising; Conversion Rate Optimization; Email Marketing; Direct Mail; Integrated Marketing; Social Media Advertising; Search Engine Marketing; and Video Production.
Plexus Worldwide
Senior Marketing Manager
OPPORTUNITIES
- Increase unit sales
- Drive coupon redemptions
- Train Ambassadors on how-to sell remotely during COVID-19 pandemic
SOLUTIONS
- Host a Facebook training event led by high-ranking Ambassadors
- Provide tips to sell new customers Weight Loss Combo Packs
- Create downloadable sales materials
- How-to training on running their own three-day challenges
RESULTS
- Increased unit sales by 384%
- Drove coupon redemption by 77%
- Built Ambassador loyalty
SKILLS: Data and Analytics; Email Marketing; Social Media Marketing; and Video Production
Salt River Project
Senior Digital Marketing Strategist
OPPORTUNITIES
Build loyalty by sharing energy and money-saving tips with customers.
SOLUTIONS
I created a fun and engaging video series starring the SRP Energy Hog who shows you easy ways to save.
RESULTS
- One of the most watched video series in SRP’s history
- Strengthened SRP’s relationship with customers
- Customers learned energy-saving tricks
- Energy Hog was featured on local news outlets
SKILLS: Content Marketing; Digital Advertising; Email Marketing; Video Script Writing; and Video Production
Daniel Moran, Jr. 